Get this book.  No, really.  I don’t say that often, but this is one that every business person should read.

Kody Batemen, author of The Power of Human Connection, is someone that I’ve known and admired since July 2007.  That’s the date that I joined SendOutCards and began using what turned out to be my all time favorite relationship marketing tool of all time.  Kody is the founder of SendOutCards.  For the past 11 years, I’ve considered him a mentor.  I’ve been able to connect with him over the years on several occasions, and I can tell you that he’s one hundred percent genuine.  He’s the same guy on the stage in front of thousands as he is one-to-one.

All this is to say that there’s one thing I know for SURE about Kody Bateman.

He leads with a pure heart and a genuine desire to help others succeed.

So when I read his book, it really resonated with me.  And I wanted to share it with you.

In our society right now, we’re seeing an awful lot of “Me-Focused” thinking.  So what would happen if we turned that around and started becoming “Others-Focused?”

Here’s the top 3 things I think this book can inspire in anyone who reads it:


  1. Lead with Gratitude. I don’t know, maybe you think it sounds cliche.  But when we forget to focus on the things in life we are grateful for, we slip into self-centered mode.  By leading with gratitude, it helps us create a ripple effect that can literally change the world! Yeah, yeah, call me a Pollyanna.  I don’t care.  It’s true.  When we focus our thoughts on the things we are grateful for in others, it elevates our actions and our intentions to be better.  To do better.
  2. We NEED each other! It’s been a year, hasn’t it? In our Pre-Covid world, we took those moments of connection with others for granted.  Then in March 2020, everything changed.  We hunkered down (for a lot longer than we expected), and we stopped getting face to face with others.  Social media and Zoom meetings became the norm.  And even though we’re not out of the Coronavirus woods yet, things are beginning to reopen.  Plus by now, we should all know how to conduct ourselves in ways that can help keep ourselves and those around us safe.  All that said, we can absolutely connect with others without needing to be face-to-face. Which leads me to #3…
  3. Reach out in unexpected ways! This book came out in 2018 – long before we NEEDED to get more creative in how we connected with others.  And yet, throughout this book we’re given example after example of people who ramped up their personal and professional relationships by being creative.  Sending an unexpected gift, a heartfelt card, a gesture inspired by a prompting upon which someone took action.  Now more than ever, we need to reach out, connect with one another, and do so in unexpected and heartfelt ways.

It’s time to kick your human connections into high gear.

I think we can all agree that right now the world is hurting.  The way to help alleviate that pain is one person, one gesture, one human connection at a time.